What is mystery research?

DEFINITIONS

What is mystery research?

DEFINITIONS

We do mystery researches in various branches. As a result, we have a variety of tailor-made cases, this way we can answer every research question with the right tools. Our focus is on usable results that make a difference in the workplace.

Obligation free quote

    We do mystery researches in various branches. As a result, we have a variety of tailor-made cases, this way we can answer every research question with the right tools. Our focus is on usable results that make a difference in the workplace.

    Obligation free quote

      Mystery Shoppen

      What is that mystery shopping? And what is a mystery shopper then? We are happy to explain that. A mystery shopper is someone who is hired by us to assess a company without the employees being aware of it. The mystery shopper goes to this company as a normal customer, this normal customer then judges, for example, customer friendliness, hygiene or the degree of after sales.

      Mystery shoppers are used in many different branches. They are most often used in a supermarket or in restaurants. (Younger) mystery shoppers are also deployed for checking compliance with rules when selling alcohol and tobacco. The purpose of all these visits is to improve the shopping experience of the customers, the most important criteria that a mystery shopper should pay attention to is the customer-friendliness. The mystery shopper ends up in the normal course of events and can thus paint a representative picture of customer-friendliness. This gives the company a clear picture of the strengths and areas for improvement.

      Mystery Calling

      What are those mystery callers? Wat are they doing? And how do I know that they are calling my company? You do not know. A Mystery caller pretends to be a regular customer who calls your customer contact center during the week. To have a normal conversation and thus be able to assess the conversation.

      Mystery calling is a type of mystery shopping. By means of telephone research, the mystery caller can make an entire application process or complaint handling within an organization transparent. Mystery callers often work with concrete cases, which are prepared with the client. The cases that are used should be a reflection of reality, so that a normal situation is assessed. Sometimes a certain criteria is also tested by controlling the mystery caller. This can be used to determine whether certain rules are met or whether the practice matches the mission and vision of the organization.

      Mystery Mailing

      What is that mystery mailing? This mainly concerns the assessment of the digital communication of a company. For example, it may be a digital request for a quote or after a mystery caller has been in contact with you by telephone. In addition, other media platforms can also be assessed. Such as contact via app, chat or social media.

      A mystery shopper can also do a website analysis. The search for a certain product or service starts for many people on the internet. A mystery shopper website analysis can be used to test whether a website is user-friendly and customer-oriented, for example. This way of mystery shopping is becoming increasingly popular. Companies pass a lot through digital communication media, therefore testing and assessing this is of great importance for customer satisfaction. Making a digital customer journey is a handy tool for creating insight.

      Mystery Research

      In order to make the customer experience as positive as possible, feedback is needed on the (diss) satisfaction of customers and in particular on the criteria that companies apply.

      Mystery shopping provides this feedback and provides objective insight into how a customer experiences your service, presentation and staff. The feedback usually provides the following:

      • Find out the reasons for the (dis) satisfaction.
      • The employees know what is going well and what can be improved, this increases motivation.
      • You gain insight into progress: to what extent has practice improved after a measurement.

      With the results of a mystery shop you can focus on customer focus and improve the service quality of staff.

      Mystery Shoppen

      What is that mystery shopping? And what is a mystery shopper then? We are happy to explain that. A mystery shopper is someone who is hired by us to assess a company without the employees being aware of it. The mystery shopper goes to this company as a normal customer, this normal customer then judges, for example, customer friendliness, hygiene or the degree of after sales.

      Mystery Calling

      What are those mystery callers? Wat are they doing? And how do I know that they are calling my company? You do not know. A Mystery caller pretends to be a regular customer who calls your customer contact center during the week. To have a normal conversation and thus be able to assess the conversation.

      Mystery Mailing

      What is that mystery mailing? This mainly concerns the assessment of the digital communication of a company. For example, it may be a digital request for a quote or after a mystery caller has been in contact with you by telephone. In addition, other media platforms can also be assessed. Such as contact via app, chat or social media.

      Mystery Research

      In order to make the customer experience as positive as possible, feedback is needed on the (diss) satisfaction of customers and in particular on the criteria that companies apply.

      Gain insight together at every level

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      FREE WHITEPAPER

      Do you also want to have one of these researches carried out? But first want to take a closer look at our working method? Then request our white paper.