There are different methods to research. The research method strongly depends on the information that an organisation wishes to obtain. A research can have quantitative or qualitative motives. Quantitative researches provide insight into percentage ratios where a great deal of response is required. Qualitative studies provide in-depth information through, for example, in-depth interviews.
There are different methods to research. The research method strongly depends on the information that an organisation wishes to obtain.
Conducting street surveys is interesting when a specific target group must be approached, such as visitors to a shopping mall or city center.
When a specific target group, consisting of, for example, owners of a certain brand of car, needs to be interviewed, it is customary to conduct the research by telephone.
Written surveys are used if the target group has a connection with the company. Customer satisfaction can be examined among regular customers via this survey.
We do mystery research in various branches. As a result, we have a variety of tailor-made studies, so that we can answer the research question with the right tools. Our focus is on usable results that make a difference in the workplace.
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DESK & FIELDRESEARCH
Every company has expectations and objectives. In addition, every company has questions and has its own information needs. The Onderzoekfabriek offers various services that can be specifically tailored to each individual company. An answer to every question can be given by this method.
The Onderzoekfabriek uses desk research and field research. Desk research aims to find out what useful data is already available on a certain subject. On the basis of the results, we will look into what still needs to be investigated. Fieldresearch aims to collect information through telephone, written and personal research.
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Do you also want to have one of these researches carried out? But first want to take a closer look at our working method? Then request our white paper.