RESEARCH METHODS

There are different methods to research. The research method strongly depends on the information that an organisation wishes to obtain. A research can have quantitative or qualitative motives. Quantitative researches provide insight into percentage ratios where a great deal of response is required. Qualitative studies provide in-depth information through, for example, in-depth interviews.

RESEARCH METHOD

There are different methods to research. The research method strongly depends on the information that an organisation wishes to obtain.

Street surveys

Conducting street surveys is interesting when a specific target group must be approached, such as visitors to a shopping mall or city center.

Conduct surveys

Telephone surveys

When a specific target group, consisting of, for example, owners of a certain brand of car, needs to be interviewed, it is customary to conduct the research by telephone.

Conduct surveys

Written surveys

Written surveys are used if the target group has a connection with the company. Customer satisfaction can be examined among regular customers via this survey.

Conduct surveys

We do mystery research in various branches. As a result, we have a variety of tailor-made studies, so that we can answer the research question with the right tools. Our focus is on usable results that make a difference in the workplace.

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    DESK & FIELDRESEARCH

    Every company has expectations and objectives. In addition, every company has questions and has its own information needs. The Onderzoekfabriek offers various services that can be specifically tailored to each individual company. An answer to every question can be given by this method.

    The Onderzoekfabriek uses desk research and field research. Desk research aims to find out what useful data is already available on a certain subject. On the basis of the results, we will look into what still needs to be investigated. Fieldresearch aims to collect information through telephone, written and personal research.

    Industry research

    It is important to keep abreast of the developments within the industry. Questions that arise are; who are the current players in the market, what is the average turnover, what are the developments in the market, what are the expectations and what opportunities and threats play within the sector.

    Communication research

    The purpose of a communication research is to investigate the effect of a message that is distributed via packaging, advertisements, the Internet or other promotional channels. Communication research improves the quality of communication. Depending on the objective, both quantitative and qualitative research can be conducted. Questions that are asked include; which part of the target group has received the message and which part understands the message.

    Employee survey

    Assessing employee satisfaction is important to optimize the corporate culture and processes. A relationship between employees and organization optimally balanced, ensures involvement and commitment. This allows a positive corporate culture and quality level to be guaranteed.

    Feasibility research

    A feasibility research tests the viability of an idea and to what extent it is realistic and feasible. A feasibility research can take place when positioning a new product, processing new markets, relocation or expansion of points of sale.

    Gain insight together at every level

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    FREE WHITEPAPER

    Do you also want to have one of these researches carried out? But first want to take a closer look at our working method? Then request our white paper.